In the interest of full disclosure, I am biased. I do not sell Mathews and the only reason I would want to is because people buy them based on the following three reasons, not by thorough consideration of all available brands.
Advertising
One thing Mathews does very well is their marketing. You can find a two page spread of their ads on the inside cover of almost every hunting magazine out there. They sponsor just about every “pro” hunter. They also sponsor a ton of television shows with consistent ads. Mathews out spends their competition at least five to one easily on marketing and let’s face it, it works.
Buddies
I hear it time and time again “my buddy told me I need to go buy a Mathews.” Many people in the past ten years have bought Mathews and are very happy with their purchase as they should be, they got a good bow. The problem is that they still assume that Mathews is the best and are closed minded to other brands. You will probably find out that your friend has not taken the time, like you should, to shoot all of the bows out their and see how the competition stacks up.
Their Dream
There was a time when there is no doubt that Mathews was ahead of everyone else. Since this time people have aspired to one day own a Mathews and can now afford it. They go out and get one without even considering other brands. In the mean time there are several other brands that have caught and surpassed the Mathews brand.
Conclusion
Mathews may just be the best bow for you, but I think you will find that getting out there and trying all of the bows that are available will make you a more informed buyer and undoubtedly a more happy bow owner. Keep an open mind, make sure you enjoy the dealer that you shop with, that they spend time helping you make an informed decision and shoot them all before you buy. You might just find that the bow you like the best is the bow you considered the least.